Introduction

Marketing for non-profit organizations requires a unique approach that balances limited resources with the need to create significant impact. This 5-day professional course is designed to equip participants with specialized skills and knowledge to effectively market their non-profit entities while fostering community engagement and support.

Objectives

• Understand the fundamentals of marketing tailored for non-profit organizations.
• Develop effective branding and communication strategies.
• Learn how to leverage digital tools and platforms for outreach.
• Gain insights into donor engagement and retention techniques.
• Create comprehensive marketing plans to achieve organizational goals.

Course Outlines

Day 1: Introduction to Non-Profit Marketing

• Understanding the non-profit sector and its unique challenges
• Key differences between non-profit and for-profit marketing
• Identifying and understanding your target audience
• Building a mission-driven marketing framework
• Case studies of successful non-profit marketing campaigns

Day 2: Non-Profit Branding and Storytelling

• Developing a strong brand identity
• Crafting compelling stories that resonate
• Utilizing visual and content marketing strategies
• Creating a consistent brand message across channels
• Analyzing case studies of impactful storytelling

Day 3: Digital Marketing for Non-Profits

• Exploring various digital marketing channels
• Social media strategies for non-profits
• Improving website presence and usability
• Utilizing email marketing effectively
• Digital fundraising techniques and tools

Day 4: Engaging with Donors and Volunteers

• Developing donor personas and engagement strategies
• Effective communication with donors and stakeholders
• Building and sustaining volunteer relationships
• Organizing and promoting fundraising events
• Evaluating and improving donor retention rates

Day 5: Creating a Comprehensive Marketing Plan

• Setting measurable marketing objectives
• Allocating and optimizing marketing resources
• Developing an action plan: timelines and responsibilities
• Measuring and analyzing marketing effectiveness
• Final presentations and feedback sessions