Introduction

Digital Product Management is crucial for driving product strategy, design, and implementation in today's fast-paced, technology-driven market. This comprehensive 5-day course is designed to equip professionals with the skills and insights needed to effectively manage digital products and foster innovation and growth.

Objectives

• Understand the roles and responsibilities of a digital product manager.
• Learn how to develop and communicate a compelling product vision and strategy.
• Master techniques for effective stakeholder management and collaboration.
• Utilize key metrics and analytics to drive product decisions.
• Gain skills to effectively lead product development teams through iterations.

Course Outlines

Day 1: Introduction to Digital Product Management

• Overview of Digital Product Management
• Key Roles and Responsibilities
• Understanding Market and User Needs
• Product Lifecycle and Agile Methodologies
• Case Studies: Successful Digital Products

Day 2: Defining Product Strategy and Vision

• Crafting a Product Vision
• Roadmapping and Strategy Alignment
• Identifying Core Competencies and Differentiators
• Building Business Cases and ROI Analysis
• Communicating Product Strategy to Stakeholders

Day 3: Stakeholder Management and Collaboration

• Identifying and Prioritizing Stakeholders
• Techniques for Effective Communication
• Facilitating Cross-functional Collaboration
• Negotiation and Conflict Resolution
• Building Strong Internal and External Relationships

Day 4: Metrics, Analytics, and Product Decisions

• Key Product Metrics and Performance Indicators
• Data-Driven Decision Making
• Using Analytics Tools and Platforms
• Experimentation and A/B Testing
• Iterating Based on User Feedback and Data

Day 5: Leading Product Development Teams

• The Role of a Product Leader
• Building and Leading Agile Teams
• Effective Product Development Processes
• Managing Product Releases and Launches
• Continuous Improvement and Learning